How do citizens received and interpret real-time bus information in the midst of Dhaka’s chaotic street scene? While smartphone penetration is increasing, it’s nowhere near the rates we see in developed countries. We need to provide information in formats available on the ground for both on- and off-line consumption.
Design a comprehensive transit info system that could include bus stop signage, directional signage, real-time data displays, large format route maps, and even decals for the buses. Our goal is to transform the bus data we’ve collected into something useful to riders every day, building off our recently launched paper map.