Founding Partners
Founding Partners
Jenny Pan
Our dependence on trees for producing paper throwaways is destroying North America's most ecologically rich forests. A major contributor to the release of CO2 gases, toilet paper manufacturers continue to dominate the marketplace by spending millions in advertisements to persuade people against using alternative brands.
In order to promote tree-free fibers in tissue production, Jenny has created a sustainable brand that harnesses agricultural waste and reduce deforestation. By communicating the benefits of renewable materials, this project aims to shift personal value and behavior as it relates to environmental responsibility.
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