In an effort to raise awareness about gridlock and advocate alternative means of transportation, Break the Jam will hold street-side experiences featuring hand outs, large scale information street graphics, low-tech interactive experiences to attract the attention of vehicular drivers, passengers and pedestrians.
Break the Jam hopes to drive people to the website where visitors can learn more about the issue. Acting as a portal, the site can connect visitors to other websites that focus specifically on area carpooling and public transportation in the DC metro area.