Buyers who care about style and responsible consumption of fashion goods are looking for alternative ways to shop, but ethical clothing stores are difficult to find. A majority of stores sell either undesirable garments or garments that are not work-appropriate. Additionally, online shopping experiences are often negative.
Created an online shop that curates work appropriate and stylish garments from ethical brands while designing a delightful shopping experience. Set up a sustainability rating system that will motivate brands to set higher goals. Encourage shoppers to tweet or sign petitions to show the growing demand for ethical clothes.