Together+ Anti-Xenophobia Campaign
|The together+ campaign centers around South Africa’s proclaimed values. The South African Constitution is one of the most progressive in the world, enumerating many essential rights for refugees.
|Refugees are often denied healthcare in South Africa. A poster campaign informs refugees of their rights to treatment and medical information, including information of how to hold doctors accountable.
|A community mural serves as a visible focal point for the campaign. It incorporates the campaign’s visual identity with simple graphic elements to facilitate community participation when creating it.
|A welcome guide provides refugees information about their rights and the application of those rights. Included within is an outline of the citizenship process and maps with helpful locations.
Following the xenophobic attacks in May of 2008, the culture in South Africa is one of persecution for refugees and migrants. The violence is ongoing because of the South African mindset; native South Africans view refugees as “others,” which often leads to violence and hatred. We can influence this mindset with design.
To date, the proposed campaign includes a visual identity portraying unity through diversity. Additional materials include a welcome and information guide for refugees to reference; a children’s book to be used as part of a curriculum; a poster series explaining medical rights; and a mural project to help build community.