Ride the Hook

In collaboration with Southwest Brooklyn Industrial Development Corporation, we have created a plan to improve the commercial sustainability of Red Hook. Although it is home to many niche shops, art galleries, waterfront parks and food culture, most businesses suffer from a lack of regular foot traffic. Ride the Hook is an initiative designed to reframe Red Hook as an accessible biking destination. By drawing in bikers and directing them to explore the neighborhood, Ride the Hook aims to increase commercial activity on the Van Brundt main street, as well as to lesser known businesses throughout Red Hook.