The typical high school student is unaware of the advantages of cultivating and consuming fresh produce. The Bailey school has their own abandoned greenhouse that we desired to revitalize to its full potential. The school’s image and reputation also needed to be clarified and improved in the community.
The Sow initiative guides students through the gardening process of their greenhouse to engage them in new entrepreneurial, health, and educational skills. The packaging identity creates awareness of the Bailey school when produce is sold or donated to people in need and farmer’s markets. Sow grows community and confidence.