Design Ignites Change - Projects

Alberta College of Art + Design

Canmore Community Cruisers (CCC) is a bike share society devoted to protecting the environment by decreasing car emissions within Canmore, Alberta, a gateway town to the Canadian Rockies. They provide refurbished bicycles to get locals and visitors to ride bikes instead of driving. Those interested will go to a Hub, which is usually a local organization who supports the CCC, and become a member. In return they are given membership cards that have bicycle lock combinations; they are then able to borrow any bicycle they want that is part of the bike share society from a Hub bike rack.

Bike graphics

Stationary and graphics package

Bike graphics

Hub graphics

Informational poster

Create a recognizable visual identity that appeals to a city-based demographic. The visual vocabulary must be able to be carried out through multiple mediums such as stationary, membership cards, stickers, posters etc. The identity should be fun, youthful, environmentally friendly and recognizable as a bike share society.

Extreme sports logos were mimicked. Derived from bike parts to create a connection with bicycles, the logo contains the shapes of bike sprockets and bike wheels. The lime green appears environmentally friendly, and contrasting with the black adds a touch of funkiness; thus creating the fun and youthful aspects needed.

I Heart Bikes!

Alberta College of Art + Design

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