Design Ignites Change - Projects - Giving RoHS Certification New Life

Academy of Art University

The RoHS Directive (2002/95/EC) is an existing set of guidelines that governs the consumer electronics manufacturing industry, restricting the use of six hazardous substances in electronic products. Graduate Graphic Design student Vincent Lo reinterpreted the RoHS standards and created a branding and audit system that gives visual unity to the compliant products and a way to display the exact amount of hazardous substances found within. This project is from the Graphic Design and Sustainability course taught by graduate director Phil Hamlett.

Vincent Lo
School of Graphic Design

Manufacturers claim compliance to the RoHS, but there are no recognizable brand standards to which companies can adhere. Additionally, there are no aspirational qualities to be found within the certification itself — it's an engineering standard with little prestige or recognition.

In addition to creating a brand where there was none before, Vincent has provided much-needed life to a tedious set of engineering regulations. In making the RoHS certification a covetable designation, he has secured it new relevance within the industry.

Giving RoHS Certification New Life

Academy of Art University

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