The challenge is to get healthier food choices into a community which has little access to them. The goal is to start good, healthy eating habits by making fresh healthy food an easy reliable option. There needs to be a raised awareness of these food options and they should also be readily available within the community.
With Rosedale Fresh the awareness of healthy food choices would grow. The popularity of the local farmers market could continue through the off season and allow the the community access to these types of foods within their community each and every week, helping raise more awareness about the ease of healthy eating habits