With over 100,000 active facebook fans, 30,000 committed twitter followers and 70,000 daily email subscribers – the design team’s challenge was clear: how do we motivate existing fans to spread the word, while at the same time ensuring we spark interest in the potential fan?
We understood one of the side effects of watching the news show was thinking about world events differently – unsettling for a potential fan. Our final solution: “Do not watch Democracy Now. It might make you think”. This came to life as a video, microsite and merchandise – to send out via email and seed on Facebook.