CreateAthon® has been managed by Riggs Partners alongside their for-profit business. To expand the impact of this program to its greatest potential, CreateAthon must stand alone. Focused efforts by an organization whose sole mission is to grow CreateAthon can achieve the goals of better serving local nonprofits.
A full-time organization is needed to champion CreateAthon. Staff will work to expand the program but, more importantly, also explore new ways to create deeper solutions for nonprofit organizations. By combining diverse revenue streams with a refined mission, this organization will become the foundation of CreateAthon.