Founding Partners
Founding Partners
Students were challenged to create communications to persuade at-risk Latinas in Los Angeles’ underserved communities to comply with clinical guidelines for cervical-cancer screening.
Given the number and complexity of the obstacles, a simple advertising campaign wouldn’t be enough: a more elaborate integrated communications program, knocking down as many barriers as possible, was required. The students devised a three-pronged approach, which included “Way-Finding,” “Incentives” and “Fundraising."
