Since Christie will bring 100 percent of the profits back to India, the packaging had to be low-cost and easily reproducible. All the student teams were deeply motivated by the chance to utilize design in a way that will have an impact on the lives of children a world away.
The winning team, consisting of Matheus Meneghel, Hunter Grove and Brian Marcus came up with inventive packaging that captures the story of the tea. The packaging helped Katrell sell out her first shipment of tea. The design also was a big factor in convincing Whole Foods to pick up the tea nationally in the fall.