The immediate focus of the website will be to clear up misconceptions about the recycling symbols. The recycling symbol system utilized to identify plastics is often misleading to consumers, and fosters misconceptions about the recycling of plastics.
In addition to information on the Polymer Identification Code, the site will contain a set of links to local and national plastic recycling resources. Visitors to the site will also have access to news stories about plastic recycling and issues related to it.