To fix fast fashion! After extensively researching the fast fashion market, we were able to pinpoint sustainable problems within the segment. The key issues we discovered include: unethical labor practices, poor quality assurance, abundant use of harmful chemicals, overproduction, and excessive waste.
Social responsibility is of highest priority to the Efflorescence group. We believe educating the youth is a great way to ensure change for our future. As part of an ongoing initiative, we partnered with a local San Francisco nonprofit, The Thrive House, to educate their students on the importance of sustainable practices.