The persistently growing number of HIV/AIDS cases proves that awareness is waning among young gay men. The information is readily available for safe sex education, but the real issue is that the current public HIV awareness strategies produce minimal, short term results. It's time for a new approach with a lasting impact.
I believe that in order to successfully infect knowledge, it has to be given when people aren't looking for it. Therefore, I targeted the crucial places where young gay men are most commonly exposed to bad decision making, such as at the gay bars/clubs, as well as through online outlets including Craigslist and Facebook.