Mooko Sustainable Milk

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This project tackles sustainability in the dairy industry by introducing an organic dairy line, Mooko. Organic products are becoming very popular. However, organic farming is not necessarily sustainable. For example, most milk cartons are not recyclable. Mooko is created in hopes of bringing the principle of sustainability to both the farming system and packaging design. The project offers print materials and packaging design that will communicate to consumers the benefits of sustainability not only for their own health, but for that of animals and land-use as well. Course: Graphic Design and Sustainability Instructor: Phil Hamlett
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Shihwen Wang
wshihwen@gmail.com

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May 30, 2013
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Project-overview
project overview
Farming-practice
sustainable farming system
Mooko-solutions
packaging design
User-experience
user scenario
Promotional-brochure
close up shot of the promotional brochure
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We rarely think about where milk comes from and where the milk packaging goes after we toss it into the trash bins. However, the way milk is produced greatly impacts the health of us, the animals, and the land. As for the packaging, people extract natural resources to make milk cartons, and most of them end up in landfills.

 
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To solve the current packaging problems, we have designed a milk vending machine and a reusable bottle. The vending machines will be placed inside supermarkets. Consumers can reuse them unlimited times to refill the milk. This way, we conserve natural resources and hardly cause any pollution and waste.