Design Ignites Change - Projects - Mooko Sustainable Milk

Academy of Art University

This project aims to tackle the sustainability issues in the dairy industry by introducing an organic dairy line, Mooko. Organic products are becoming very popular. However, organic farming is not necessary sustainable. For one thing, most milk cartons are not recyclable, which is certainly not sustainable. Mooko is created in hopes of bringing the principle of sustainability to both the farming system and the packaging design. The project offers print materials and packaging design that will communicate to consumers the benefits of sustainability not only to their own health, but to that of animals and land-use as well.

Shihwen Wang
wshihwen@gmail.com

project overview

sustainable farming system

packaging design

user scenario

close up shot of the promotional brochure

We rarely think about where milk comes from and where the milk packaging goes after we toss it into the trash bins. However, the way milk is produced greatly impacts the health of us, the animals, and the land. As for the packaging, people extract natural resources to make milk cartons, and most of them end up in landfills.

To solve the current packaging problems, we have designed a milk vending machine and a reusable bottle. The vending machines will be placed inside supermarkets. Consumers can reuse them unlimited times to refill the milk. This way, we conserve natural resources and hardly cause any pollution and waste.

Mooko Sustainable Milk

Academy of Art University

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