We are all very excited here at KCAI, myself, Tammy and Amanda and the faculty. We’re excited because this feels like the beginning of something great. Winning this award affords us the finances to be able to put the campaign into place and if successful then the kids of Rosedale will be able to walk to school and cross to the park in safety. It’s really amazing how graphic design can be used in such a positive way and how research and prototyping can underpin a project and make it a lot more meaningful. This project would not have had the same impact had we not first interacted with the people of Rosedale and asked them how we could help.